Leading Smart phone manufacturer apple has seen a drastic drop in their Indian sales in this year's first quarter. Their sales were at a high, at the time of iphone 5 release in India last November. Interestingly they followed with extensive marketing campaign, instalment schemes and discounts,as its phones are seen as too expensive.
Between January and march, Apple sold some 1.2 lakh iphones in India, ie). half of the sales between November and jan.Currently Apple has a share of 2.1 % in Indian market while facing stiff competition from Indian companies Micromax and Karbonn. While its counterpart Samsung has about 40% share in Indian market.According to a report, India had more than 10 million smart phone sales in Q1 of this year, which is 3rd highest sales, only next to US and china.
In my opinion, Apple is not a brand that one expects discounts from, but they have made a desperate attempt to boost their share in market, resulting in fall in sales.One should say it is a short sighted aim, spoiling its brand value.
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